Consultant-grade growth systems • since 2011

I help founders turn ad spend into predictable profit — with a strategy you can scale.

No random tactics. I build a clear growth plan, tighten tracking, launch structured campaigns, and optimize weekly — so performance improves with control, not chaos.

Based in Cairo English / Arabic Strategy • PPC • Analytics • CRO
Reda Ezzat — Growth Consultant

10+ yrs

Hands-on experience

Weekly

Optimization cycles

Services

Everything needed to scale — in one structured system.

Built for decision-makers: clear KPIs, measurable execution, and reporting you can trust.

01

Performance Marketing

Paid search & social built for CAC control, scalable structure, and clean attribution.

02

Market & Competitor Analysis

Demand mapping, competitive offers, winning angles, and positioning recommendations.

03

Strategy & Positioning

Messaging, offer architecture, funnel blueprint, and KPI dashboard setup.

04

CRO & Landing Optimization

Conversion improvements through UX, message-match, proof, and A/B tests.

Clients & Brands

A decade of partnerships across industries.

Selected brands I’ve worked with — from regional ecommerce to finance, lead-gen, and SaaS.

EcommerceEcommerce
RetailRetail
EcommerceEcommerce
Real EstateReal Estate
Real EstateReal Estate
FinanceFinance
Lead GenLead Gen
StrategyStrategy
Results

Real campaign performance snapshots.

Selected visuals from real paid media campaigns and growth experiments.

Campaign ROAS dashboard
Spend & conversions snapshot
Funnel performance
Attribution report
Weekly KPI snapshot
Paid search performance
Meta Ads performance
Conversion overview
Certificates

Verified, current, and earned the hard way.

Active certifications across paid media and analytics platforms.

Google Ads — Search Certification

Google Ads — Search Certification

Google

Meta Blueprint — Certified Media Buyer

Meta Blueprint — Certified Media Buyer

Meta

Google Analytics 4 Certification

Google Analytics 4 Certification

Google

Advanced Performance Marketing

Advanced Performance Marketing

Verified Program

My work philosophy

The Client, Innovation, Communication.

Turning new and imaginative ideas into real-world growth strategies — built on clarity, experimentation, and constant communication.

01

Client first

Your business goals drive every decision — not vanity metrics.

02

Innovation

Constant testing, fresh angles, and creative offers that outperform.

03

Communication

Weekly updates, clear reporting, and honest conversations — always.

Testimonials

Executive-level feedback — focused on outcomes.

Real words from founders and operators I’ve worked with.

“Reda brought structure to our growth. Tracking, targeting, and weekly optimization became consistent — and performance improved without wasting budget.”

CEOChief Executive Officer — Ecommerce Brand
Ecommerce

“The strategy was clear from day one. Campaign structure and reporting made scaling predictable and decision-making easier.”

Managing DirectorManaging Director — Retail
Retail

“We stopped guessing. Weekly actions were tied to KPIs — and the improvements compounded month over month.”

FounderFounder — Lead Gen Startup
Lead Gen

“Clear communication, strong testing discipline, and measurable progress. We always knew what changed — and why.”

CEOChief Executive Officer — Finance
Finance
Insights

Latest articles from the blog.

Fresh thinking on growth, performance marketing, and analytics.

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© 2026 Reda Ezzat — Growth & Performance Marketing.
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