Process
A 3-phase system: Build → Optimize → Scale.
The workflow I use to move from “ad spend” to scalable, predictable profit.
01
Audit & Strategy
Goals, funnel map, tracking review, KPI alignment, and a prioritized growth plan.
- Account & analytics audit
- Tracking & attribution review
- Funnel & offer mapping
- Prioritized 90-day plan
02
Build & Launch
Campaign structure, creative direction, landing alignment, and clean naming conventions.
- Campaign architecture
- Creative & angle direction
- Landing alignment
- QA & launch checklist
03
Optimize & Scale
Weekly improvements, testing roadmap, budget scaling, and efficiency protection.
- Weekly optimization cycle
- Testing roadmap
- Budget pacing & scaling
- Monthly executive report