The Insights Journal
Notes from the growth desk.
Honest, structured writing about paid media, CRO, and the operating systems that make growth predictable. Updated every few weeks — no fluff.
★ Featured
Strategy
Build → Optimize → Scale: a 3-phase framework for predictable growth
Most paid-media accounts fail not because of bad ads, but because they skip the foundation. Here's the system I've used since 2011.
Analytics
Tracking that survives iOS, ad-blockers and bad UTM hygiene
A pragmatic stack for first-party tracking that gives you numbers you can actually defend in a board meeting.
Apr 30, 20266 min read
Performance
Creative testing without chaos: a 4-week cadence
How to ship 12 creative tests a month without melting your media buyer's brain — or your CAC.
Apr 12, 20265 min read
CRO
The 7-section landing page that converts cold traffic
A repeatable blueprint that has produced 3-6% conversion rates across e-commerce, SaaS and lead-gen.
Mar 28, 20267 min read
Consulting
How I price consulting engagements (and why retainers beat hourly)
The exact pricing model I've used for 45+ growth engagements, with the math behind every tier.
Mar 10, 20264 min read